Thirty-Something
This phrase, ‘thirty-something’, it came in in the 1980s
referring to people of an unspecified age between 30 and
40. These were members of the baby boom, the people
who were born 20, 30 years before and entering their 30s
now and not knowing how to cope – or at least, that was
the idea.
It was the name of a television series. It also became the
name of a film. People who had lost their freedom, was
the idea. Children, they’d got now, demanding jobs,
approach of middle-age, gloom! There’s a website which
says it’s ‘personal growth for thirty-somethings’.
It’s used both as an adjective – ‘she’s a thirty-something
career woman’. And it’s also used as a noun, as I just did
– ‘the thirty-somethings’.
And then, the ending got applied to others. We started to hear ‘twentysomethings’.
And now we’ve got ‘forty-somethings’ – that was a television
show in 2003, ‘Forty-Something’.
Well, it can be any age. The implication is always that there’s a set of
values or problems associated with that age.
Me? I’m sixty-something!
Dumb Down
Way back in the 1930s, you could dumb something down.
For instance, a newspaper making a story more appealing
to the masses would say, ‘we’re dumbing it down’, or
something like that. It was an American usage, dumb
meant stupid. It was transitive, that is the verb governed
an object, ‘you’re dumbing something down’.
Now in the 1990s, we get a different grammatical use - a
use of the verb without an object, an intransitive use,
‘they’re dumbing down’. It has the same meaning; it
means become less intellectually challenging.
It now refers to any of the media where the content is
being trivialised in the opinion of somebody. ‘Television is
dumbing down … Britain as a whole is dumbing down,’
because of its fascination with trivia and reality TV and all
sorts of undemanding watching. ‘Are we dumbing down?’
said a newspaper headline recently.
It’s got a whole range of grammatical use now, both transitive and
intransitive, you get, ‘it’s been dumbed down’, ‘it’s being dumbed down’ …
I’ve even heard the word as a noun – or the phrase really – ‘I don’t like
the dumbing down of programmes’, or for short, probably the commonest
use of all now, ‘I don’t like all this dumbing down’.
No need to worry here, there’s no dumbing down on this website